Vienna Art Week 2014
We've just finished our sparkling signage "the running mindmap" for Electric Avenue in the Viennese Museumsquartier.
In collaboration with eSeL, who came up with the idea, we've created an alternative signage system which leads down the Electric Avenue of the quartier21 during VIENNA ART WEEK 2014: the "Running Mindmap" contains quotes, hints and cross references providing insight into the worlds of work and thought of the institutions located in the Electric Avenue. The dialog unwinding through these direct quotes and insider perspectives expands into the virtual space via QR codes and hashtags; in this way the networking of q21 users becomes visible both on site and online.
Interview Museumsquartier (in German)