We met charismatic photographer Meinrad Hofer in New York City a year ago and became friends instantly. I remember having many cups of tea together in our kitchen in Hell's Kitchen with the Empire building in view, discussing the website in every detail. We all came up with the idea that it would be amazing for a photographer being able to arrange photos differently thus creating a customized portfolio for each viewer. By arranging those photo portfolios, as Meinrad wants them to be seen by a client, an url is being generated automatically. Meinrad now is able to send photo-customized websites to clients. And René, our invention and innovation pro, worked it out! Yeah!